EDITORIAL DESIGN
ART DIRECTION
WRITING
PHOTOGRAPHY
CATEGORY
THE PROJECT
THE NAME
SOCIOECONOMIC STATUSES
TYPOGRAPHY
COURSE
Socioeconomic Statuses, a series of three recipe books exploring social classes through the world of baking.
The project was born out of a love for baking and the recognition that the financial aspect has become increasingly complex in today’s era of rising costs. The books present recipes at three cost levels - basic, standard, and luxury - offering a visual perspective on how
class distinctions appear in the kitchen. The minimalist design conveys a passion for food, while price comparisons alongside each recipe highlight the economic gaps of everyday life.
BRAND IDENTITY.
PACKAGING.
CATEGORY
THE PROJECT
THE NAME
GLAZE
BRANDING
COURSE
Meet Glaze, a temporary pop-up donut brand developed in a third-year branding course. The project draws inspiration from Kanye West’s multifaceted persona and his experience with bipolar disorder. This duality is translated into a visual language: bold and rigid typography contrasted with a light and sweet illustrated donut character. The choice
to present the project entirely in black and white creates a powerful, surprising, and unforgettable experience. The visual identity I designed unfolds across different formats, each reflecting the brand’s unique essence.
TYPOGRAPHY
THE NAME
SOCIOECONOMIC STATUSES
EDITORIAL DESIGN
ART DIRECTION
WRITING
PHOTOGRAPHY
CATEGORY
THE PROJECT
COURSE
Socioeconomic Statuses, a series of
three recipe books exploring social
classes through the world of baking.
The project was born out of a love for baking and the recognition that the
financial aspect has become increasingly complex in today’s era of rising costs.
The books present recipes at three
cost levels - basic, standard, and luxury -
offering a visual perspective on how
class distinctions appear in the kitchen.
The minimalist design conveys a passion for food, while price comparisons alongside each recipe highlight the economic gaps
of everyday life.
SOCIOECONOMIC STATUSES
In this book, I chose to use paper cuttings to create part
of the imagery. Each type of paper represents a different socioeconomic class - from the simple and rough to the
delicate and luxurious. The choice to work with paper
was not purely aesthetic but intended to tangibly illustrate economic disparities and translate them into a direct and experiential visual language.
THE MATERIALITY
( 01 )
Cheesecake
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 02 )
Marble Cake Ingredients
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 03 )
Chocolate Cake Mix
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 04 )
Milk Chocolate Pralines
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 05 )
Vanilla Cupcakes
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 06 )
Whipped Cream
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 07 )
Pancakes
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
In this book, I chose to use
paper cuttings to create part of the imagery. Each type of paper represents a different socioeconomic class - from the simple and rough to the delicate and luxurious. The choice to work with paper was not purely aesthetic but intended to tangibly illustrate economic disparities and translate them
into a direct and experiential
visual language.
THE MATERIALITY
THE MATERIALITY
In this book, I chose to use paper cuttings to create part
of the imagery. Each type of paper represents a different socioeconomic class - from the simple and rough to the delicate and luxurious. The choice to work with paper
was not purely aesthetic but intended to tangibly illustrate economic disparities and translate them into a direct and experiential visual language.
SOCIOECONOMIC STATUSES
( 01 )
Cheesecake
( 02 )
Marble Cake Ingredients
( 03 )
Chocolate Cake Mix
( 04 )
Milk Chocolate Pralines
( 05 )
Vanilla Cupcakes
( 06 )
Whipped Cream
( 07 )
Pancakes
The use of colors drawn from the human body reflects its medical context and sets the foundation for the book's
visual identity.
THE SPINE
THE SPINE
The exposed spine reflects the book’s engagement with Israel’s complex economic reality - a subject that is often personal, sensitive, and sometimes unspoken. Like the content itself, the cover does not attempt to conceal. The decision to leave the spine visible underscores
the intention to address the
topic openly and directly.
The exposed spine reflects the book’s engagement with Israel’s complex economic reality - a subject that is often personal, sensitive, and sometimes unspoken. Like the content itself, the cover does not attempt to conceal.
The decision to leave the
spine visible underscores
the intention to address the
topic openly and directly.
THE SPINE
The choice to combine a foldable poster with a system of postcards emphasizes the dialogue between the personal and the public, creating
a complementary interface in which the postcard leads to the poster.
This generates a continuous experience: from an intimate view
of the detail to a broader reading
of the whole context.
THE FORMAT
