EDITORIAL DESIGN
ART DIRECTION
WRITING
PHOTOGRAPHY
CATEGORY
THE PROJECT
THE NAME
WHY I HAVE THREE NAMES
FINAL
PROJECT
COURSE
They Always Ask Me Why I Have Three Names, a visual design book exploring the culture of naming in Israel through a personal lens. Over the course of a year,
I researched, interviewed, designed, photographed, and wrote a three-chapter book that combines portraits, personal stories, infographics, and cultural references. The project creates a visual experience that presents the name as both deeply personal and unique, yet also part of a collective phenomenon.
BRAND IDENTITY.
PACKAGING.
CATEGORY
THE PROJECT
THE NAME
GLAZE
BRANDING
COURSE
Meet Glaze, a temporary pop-up donut brand developed in a third-year branding course. The project draws inspiration from Kanye West’s multifaceted persona and his experience with bipolar disorder. This duality is translated into a visual language: bold and rigid typography contrasted with a light and sweet illustrated donut character. The choice
to present the project entirely in black and white creates a powerful, surprising, and unforgettable experience. The visual identity I designed unfolds across different formats, each reflecting the brand’s unique essence.
FINAL PROJECT
THE NAME
WHY I HAVE THREE NAMES
EDITORIAL DESIGN
ART DIRECTION
WRITING
PHOTOGRAPHY
CATEGORY
THE PROJECT
COURSE
They Always Ask Me Why I Have Three Names, a visual design book exploring
the culture of naming in Israel through a
personal lens. Over the course of a year,
I researched, interviewed, designed, photographed, and wrote a three-chapter book that combines portraits, personal stories, infographics, and cultural references.
The project creates a visual experience
that presents the name as both deeply personal and unique, yet also part of a collective phenomenon.
WHY I HAVE THREE NAMES
As part of the research and book design, I created a series
of infographics that explore different aspects of the naming phenomenon in Israel. The infographics are integrated into
the book’s structure and extend its visual language.
INFOGRAPHICS
( 01 )
What belief inspired the choice of your child’s name?
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 02 )
The most common names among Jewish boys and girls born in Israel since 1948
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
( 03 )
How many times do you need to repeat your name
in a first conversation with a stranger?
MERCH
Each item embodies the brand identity, a blend of graphic
rigidity and youthful, free energy. Together, the items form
a cohesive visual system that connects the brand’s design
world with the world of experience.
GLAZE
INFOGRAPHICS
As part of the research and book design, I created a series
of infographics that explore different aspects of the naming phenomenon in Israel. The infographics are integrated into the book’s structure and extend its visual language.
WHY I HAVE
THREE NAMES
( 01 )
What belief inspired the choice of your child’s name?
( 02 )
The most common names among Jewish boys and girls
born in Israel since 1948
( 03 )
How many times do you need to repeat your name in a first conversation with a stranger?
THE STORY
The starting point for the project was personal - my name, Mor Sigal Mia Silvera (yes, I have three first names). A question
I have been asked countless times - "Why are you named like that?", became an exploration of what names reveal about those who carry them and those who choose them.
THE MATERIALITY
The use of colored transparencies creates a mechanism of gradual
exposure, symbolizing identity through revealing, with each
color red, blue, pink, and
turquoise - forming a visual
code that deepens the narrative.
The starting point for the project was
personal - my name, Mor Sigal Mia Silvera (yes, I have three first names). A question
I have been asked countless times - "Why
are you named like that?", became an exploration of what names reveal about
those who carry them and those who
choose them.
THE STORY
The use of colored transparencies
creates a mechanism of gradual
exposure, symbolizing identity
through revealing, with each color
red, blue, pink, and turquoise -
forming a visual code that deepens
the narrative.
THE MATERIALS
“Amazing hair transformation”
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quote about the business, its products
or its services. Insert a quote from a real customer or client here to build trust
and win over site visitors.
THE MOST COMMON NAMES IN EACH YEAR SINCE THE ESTABLISHMENT OF THE STATE