Meet Glaze, a temporary pop-up donut brand developed in a third-year branding course. The project draws inspiration from Kanye West’s multifaceted persona and his experience with bipolar disorder. This duality is translated into a visual language: bold and rigid typography contrasted with a light and sweet illustrated donut character. The choice to present the project entirely in black and white creates a powerful, surprising, and unforgettable experience. The visual identity I designed unfolds across different formats, each reflecting the brand’s unique essence.